Last updated: 19/06/2026
How to promote your DJ set on INDEKS. These guidelines are based on analytical data from INDEKS channels and are intended to help artists maximize the long-term performance of their DJ set releases. While every release performs differently, the practices below are consistently associated with stronger audience growth and engagement.
Channel performance over the last 28 days: 46,780 views, +122% audience growth, 20,881 unique viewers, +118% new-viewer growth.
Most viewers discover DJ sets long after their initial release date. Successful sets continue generating views, attracting new listeners, and reaching fresh audiences over extended periods. Treat your release as a long-term asset rather than a one-time announcement.
INDEKS audiences frequently discover one successful set and then continue exploring playlists, previous uploads, and artist back catalogues. Observed trends include new-viewer growth of 118%, consistent daily views even without new uploads, and strong performance from playlists and series-based viewing.
Consider your set as part of a larger music library. Every upload has the potential to introduce listeners to both your work and the broader INDEKS catalogue.
High-performing videos consistently show stronger early engagement than lower-performing releases.
Early audience interaction appears strongly correlated with stronger long-term performance. Prioritize engagement immediately after publication.
Many artists promote their release once and then disengage, relying entirely on channel exposure. The strongest-performing releases typically receive support from both INDEKS promotion and artist-led promotion. View promotion as a collaborative effort between the platform and the artist.
The first day after release is the most important period for generating momentum. Small actions can create stronger engagement signals and increase visibility.
One fan-created tracklist on a top-performing release received 78 likes, demonstrating strong community interest. Tracklists encourage discussion, help listeners identify tracks quickly, improve the viewing experience, and encourage repeat visits. Whenever possible, publish a timestamped tracklist.
Based on audience activity data, the most active viewing periods are 12:00 AM–3:00 AM KST and 6:00 AM–10:00 AM KST. Schedule Stories, posts, comments, and other promotional activity during these windows to maximize visibility.
A DJ set release can generate new fans, build credibility, create future booking opportunities, showcase musical identity, and continue attracting viewers months after release. Treat every release as a long-term investment in your artistic profile.
For the strongest potential results: comment immediately after release, share repeatedly across platforms, publish tracklists, engage with viewers, and drive traffic back to the full set. Potential outcomes include more views, increased watch time, subscriber growth, and additional opportunities and exposure.
The audience is already listening. The objective is to make your work easy to discover, easy to engage with, and valuable enough for listeners to return to over time. Artists who engage consistently with their audience tend to achieve the strongest long-term results on INDEKS.